Above is a video showing the power of online digital media. While below are some of the stats and a couple of thoughts.
The average time a user spends on your website when it is text based is 48 seconds. While a website with video is 5mins 9 secs.
Between 2006-2009:
Newspaper – 18.7%
TV – 10.1%
Radio – 11.7%
Magazines – 14.8%
While video has moved in the opposite direction…
Mobile based video + 18.1%
Internet based video + 9.2%
None of this is all that surprising, however, what is important to notice here (and the stats do not show this) is that viewers of online digital content have become far more sophisticated. Because of this they are demanding more engaging, and compelling content. No longer can you shoot a video without beautiful cinematography and a compelling story—viewers will simply click to another more exciting video.
This is where concept films come into their own. A concept film is a stylized short video that promotes a core value. It is stylized in the sense that the look and feel of the video, as well as the narrative, reflect the core value of a brand.
By bridging marketing and cinematic filmmaking in an affordable way concept films engage an audience in a manner that reinforces those values, adds trust, and deepens customer loyalty.
